Advertise with Us

Living the dream

Click below to see our advertising ratecards and discover how you can make your company part of New Zealand's leading lifestyle magazine.

Download our Ratecard PDF (49 kb).
Download our advertising technical specifications PDF (233kb).

Display Advertising Contact:
Trudy Parsons-Smith - National Advertising Manager
Phone: 09 909 6970
Mobile: 027 688 8915
Email: trudy@nzlifeandleisure.co.nz

Essentials Directory Contact:
Margy McNamara
Phone / Fax: 09 521 3963
Mobile: 0274 722 242
Email: margy.m@xtra.co.nz

Who are our readers?

NZ Life & Leisure readers enjoy the finer things in life and have the high discretionary spending power that allows them to travel overseas regularly, drive an up-market or European car and own their own homes.They are loyal to the magazine and, having discovered it, are likely to purchase each subsequent issue.They are also likely to buy the products they see advertised.

Results of the Nielsen's Readership Survey (ended December 2007) shows the following about our readers:

• 68% female; 32% male
• 69% aged 25-59
• 41% have household incomes over $80,000
• 20% have household incomes over $120,000
• Most have savings and investments and are more likely than the population to own an investment property valued over $200,000.
• They put quality ahead of costs (60.9%)

Results of our reader survey show:

• An average issue is picked up 5.7 times
• 85% spend more than an hour reading each issue
• 53% have purchased something as a direct result of feature or ad

NZ Life & Leisure currently has an audited circulation of 22,884, including 6,400+ subscribers - up 4% year on year (6 months ended 31 December, 2007) and 92,000 readers.

The magazine is available nationwide through all major supermarket and bookshop chains and independent retailers. Also available on Qantas international first-class and business-class flights and in international airport lounges.

One reader wrote to us saying, "I devour every single page of NZ Life & Leisure – even the advertising is thoroughly readable! A superb magazine." Another admired the fact that we "provide [readers] with the inspiration to look at our own lives and modify accordingly, even if it is only to buy the very best produce and products – things that exemplify what this country is all about."

Why advertise with NZ Life & Leisure?

NZ Life & Leisure offers a unique and uncluttered environment for premium advertisers to address the populous baby boom generation: the healthiest, wealthiest and most demanding ever. Boomers are becoming free from their childbearing and homemaking responsibilities and seeking fresh adventures and a new equilibrium in their lives. They want to connect with and be inspired by people who are leading the way.

The best magazines not only drive dreams but are also practical. NZ Life & Leisure inspires the reader and connects them with the information they need to turn their dreams into reality.

NZ Life & Leisure is a premium quality magazine printed on premium quality paper (100gsm matt stock), meaning advertisements come "alive" on the page.

Our strict 35% ad ratio ensures an uncluttered environment in which your ads stand out.

What do our advertisers tell us?

This is what the head of a leading international beauty company had to report about the response to a promotion they ran through NZ Life & Leisure, which led to a highly successful product launch:

"The response was fabulous, with readers coming from far and wide to our counters to receive their fragrance sample, magazine in hand. In many cases our counter managers converted these people receiving a sample into sales. This is always good news for advertisers: to receive positive confirmation that the magazine you are placing your advertisement in, its reader demographics mirror the target market of the brand."

Major furniture and carrywear retailers also report that people often come into their stores with a copy of the magazine, pointing to the advertised product and telling them, "I want that!"